Collecting leads with Riddle

Quizzes and other interactive formats are great at engagement – but they’re even better as lead magnets.

Why? People love discovering and learning more about themselves. And after spending up to five minutes answers questions, they’re emotionally invested in finding out how they did.

The pay-off for marketers? Showing a lead form right between the last question and showing their quiz results gets big opt-in rates – up to 40%. That’s nearly 20X the average 2% you’ll see with other online methods.

Let’s dive in to learn how to set up lead generation with Riddle’s quiz maker.

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