Getting started with quiz lead generation

Riddle’s quiz maker includes an optional ‘collect leads’ step – so you can easily collect users’ emails in all of our quiz types.

The way Riddle’s quiz lead generation works:

  • You add a lead gen form in the ‘collect leads’ step of the creation process.
  • It can be mandatory or optional.
  • Each user sees the form after their last question and before the results – the best location for engagement, as they are emotionally committed to seeing ‘what happens next’.
  • All leads (and their quiz/poll responses) can be automatically sent to any marketing software you use – so you can automatically follow up with email messages around their quiz results.
  • You can also send them to Google Sheets – or download as a XLS/CSV file.

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