Top tips for successful quizzes

In this section, we’ll share some of the best lessons we’ve learned about creating quizzes that work:

  • The “3 minute rule”
  • How long should you make your quiz?
  • The 50/50 split –
    • Results are at least as important as questions
    • Spend half your time on questions, half writing great results
    • Tone matters – people will share only what makes them look good (so make them mostly complimentary – maybe a bit sassy or funny)
  • Title tips:
    • Odd numbers work better: “11 weird facts about cats” is better than “Top 10 things”
    • It’s all about ‘you’: “11 weird facts you didn’t know about cats”
    • Challenge the user: “How much do you actually know about cats?”
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