Top tips for successful quizzes

In this section, we’ll share some of the best lessons we’ve learned about creating quizzes that work:

• The “3 minute rule”
• How long should you make your quiz?
• The 50/50 split –
  • Results are at least as important as questions
  • Spend half your time on questions, half writing great results
  • Tone matters – people will share only what makes them look good (so make them mostly complimentary – maybe a bit sassy or funny)
• Title tips:
  • Odd numbers work better: “11 weird facts about cats” is better than “Top 10 things”
  • It’s all about ‘you’: “11 weird facts you didn’t know about cats”
  • Challenge the user: “How much do you actually know about cats?”